Prospects have flagged that the current proposal format is too text-heavy. Each variant below addresses the brief with a different visual register. The content is the same in every one — Sorrel & Co, the most recent expanded build — so the team can compare apples-to-apples on layout, density, and reading rhythm, not on the underlying argument.
No two variants share the same hero headline — each finds a different door into the same thesis.
Every variant strips the sub-hero paragraph. The headline carries; the lede now lives in the CEO Summary.
Ten-line TL;DR placed directly after the hero — one line per major section.
Five high-impact takeaways the CEO can scan in 90 seconds before deciding to keep reading.
Clickable jumplinks. V2 and V5 keep it as a sticky side rail; V1, V3, V4 use a front-page index.
21 sections compressed to a tighter arc — diagnosis → thesis → buyer → method → channels → shapes → proof.
Inter / Inter Tight for body across all variants — matches aymi.agency for cross-surface consistency.
Every variant fires PostHog autocapture + session recording + heatmaps. Swap YOUR_POSTHOG_KEY before deploying.
Cream ground, ink type, single rust accent. Cliff Notes block placed immediately after the hero so the buyer can decide in 60 seconds whether to keep reading. Sticky table of contents. The most scannable of the long-scroll five.
Warm charcoal ground, cream type, rust accent, hairline rules. The AYMI dark register applied to the proposal format. Reads like a serious operating document, not a sales deck.
Multi-column layouts, drop caps, pull-quotes, sidebars. Reads as an institutional editorial brief — closer to a Bloomberg cover story than a proposal deck.
Chapter-led scroll with full-bleed dividers, dramatic typography, and light interludes. Designed to feel cinematic rather than dense.
Tight grid, monospace numerals, channel audits rendered as a true dashboard. Built for the operator who lives in spreadsheets and benchmarks.
A true presentation deck — 22 landscape slides — anchored on the spine of AYMI's existing institutional pitch (problem → solution → method → channels → proof → close) but fused with per-prospect audit and recommendation. The only one of the six built to be walked through live on a call rather than scrolled.
Same content across all six. The only thing changing is the wrapper — and in v6's case, the form: a true slide deck rather than a long-scroll page. Read each one with the prospect's reading rhythm in mind, not yours.
Open all six in six tabs.
Spend 60 seconds on each landing — note which one you actually want to keep reading. v6 is the only one that needs arrow keys.
Check the Cliff Notes flow.
Pretend you only read sections 02 (CEO Summary) and 03 (Cliff Notes). Could a CEO buy from that alone? That is the new bar.
Test the table of contents.
Click a few TOC links in each variant. Which one's navigation feels most natural? V1/V3 use a front-page index; V2/V5 use sticky rails.
Scroll the channel section.
Six channels rendered six different ways. v1–v5 each render the channel audit as a long-scroll section. v6 renders each channel as its own dedicated slide. Which makes the audit feel most digestible?
Compare the engagement shapes section.
Three tiers with no dollar pricing. Which treatment makes the recommended tier most obvious without feeling sales-y?
Note your favorites and any hybrid moves.
The winner may be one variant outright, or it may be a hybrid — e.g. V1's Cliff Notes inside V2's dark wrapper. Send notes to the standup channel and we'll lock the direction.
PostHog is wired into all six with autocapture + session recording + heatmaps enabled. v6 also captures a slide_view event on each slide so we can see exactly which slides prospects linger on. Once a winner is picked we will swap in the real AYMI project key (or reuse aymi.agency's) and start collecting actual heatmap data on prospect reads.
These are six candidates, not finalists. The brief was "world-class, less wordy, more digestible" — each variant interprets that brief through a different visual register, and v6 reinterprets the brief through a different form entirely (a deck rather than a page). Reply in #studio with your notes and we'll converge on the winning shape (or build a hybrid) by end of week.
Once locked, the chosen template becomes the new default for proposals.aymi.agency builds. The current Brotbox v1 stays archived as a reference, not replaced.